The Co-Art Collection

Aug 19 - Jan 20

Role: Operations & Marketing Director

Co-founding member of The Co-Art Collection, in collaboration with Singapore Fashion Runway (SFR) that aims to uncover the stories of People with Special Needs (PWSNs) through concepts.

Skills: Project Management, Communication, Critical-thinking, Problem-Solving, Marketing & Designing

Achievement

• Had the chance to worked closely with 4 special needs youths

• Team managed to launch 4 exclusive tote bag designs

• More than 80 bags sold through our various pop-up booths and Naiise store

• Achieved a total of $1975 revenue, with 50% of it, $987.50 ploughing back to SFR's empowerment programme

Learning Points

• Learnt how to manage day-to-day business activities and the execution of marketing campaigns via online

• Professional communication skills with stakeholders

• Learnt that challenges are part and parcel of every businesses/ projects

• Gained new knowledge of social media platforms' business function and analytical tools

Impact

• Managed to reach over 17,000 impressions through online marketing efforts

• Engaged over 400 youths through booth outreaches

• Increased youth's general awareness towards the special needs community

• Provided a platform for 4 special needs youths to showcase their artistic talents and confidence

• Taught 10 special needs youths on basic photography skills